Catalog Search Results
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 26 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 28 min.) : digital, .flv file, sound
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
17) State of Wonder
Author
Description
A researcher at a pharmaceutical company, Marina Singh journeys into the heart of the Amazonian delta to check on a field team that has been silent for two years--a dangerous assignment that forces Marina to confront the ghosts of her past.
Author
Pub. Date
2022.
Physical Desc
xvii, 473 pages : illustrations ; 24 cm
Appears on list
Description
Presenting revelatory and exhilarating stories of scientists, doctors, and the patients whose lives may be saved by their work, the author draws on his own experience as a researcher, doctor, and prolific reader to explore how the discovery of cells created a new kind of medicine based on the therapeutic manipulation of cells.
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 12 min.) : digital, .flv file, sound
Description
The Earth's climate has a long history of drastic fluctuation. From ice ages to long periods of warmth, there are natural occurrences such as volcanic eruptions and changes in the Sun's intensity that affect the climate. More recently, there is wide speculation that activities associated with the Industrial revolution have altered the atmosphere and have negatively affected the climate. This program demonstrates how scientists measure, study and research...
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