Catalog Search Results
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 55 min.) : digital, .flv file, sound
Description
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Description
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
Description
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
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