"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully. You may never find yourself in front of jury during a criminal prosecution arguing for a particular verdict or offering yourself for elected office in a political campaign. You simply...

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...

A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.