Merchandising : the store as persuasion.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Physical Desc
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
Status
Description
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More Details
Format
eVideo
Language
English
Notes
Date/Time and Place of Event
Originally produced by Marcom Projects in 2002.
Description
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Original Version
Originally produced,[Lake Zurich, Ill.], Learning Seed, c2002.
System Details
Mode of access: World Wide Web.